In 2011 the search algorithm employed by Google to enhance search results was modified and Google Panda refers to the current amendment. These changes were created to aim toward lowering the rank of "low-quality sites" in search results, therefore returning solely high-quality sites to the Google visitor.
Difference between Panda and former algorithms.
it's thought that Panda takes the behavior of users under consideration
Panda appears to impact the ranking of the complete web site rather than individual pages Updates to Panda are periodical and isn't in continuous development.
To put it merely, Panda's content / link farms and scale back low quality content. this implies that when a user performs an enquiry on Google, the likelihood of them landing on a web site that's not relevant to what they needed ought to be reduced. we've got all explore for one thing, solely to induce to pages stuffed with links and upon clicking on a link, you get a lot of links and adverts everywhere, however never get to what you were craving for. This new method additionally makes it terribly tough for unethical SEO corporations to use Black Hat selling methods.
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