content is presented to the browser as the visitor navigates to a page on
your site. A web design built with static pages has files in html or xhtml, and
perhaps a style sheet, that are stored on the server. The browser accesses
those files and the page displays. Static pages are also called client side
generated pages meaning they display using just the browser software on
A web design using a dynamic technique of page creation has contents
stored in a database on the website server that are assembled and
displayed at the moment a page is accessed. Each page in the custom
CMS web design system is dynamically generated each time a person
requests that page. Dynamic pages are also called server side generated
pages, and the technical setup issues commands to take a custom cms
web design template and fill-in the content for the requested page.
This allows clients to create content in plain text that the CMS system will
dynamically assemble to generate the page web design as xhtml with css.
The conversion of your plain text to xhtml takes place without the site
owner learning custom website design using xhtml code.
Search Engine Friendly URLs
Search engines evaluate many aspects of on-page content when ranking
pages and the level of importance as compared to other similar websites
online. A search engine friendly URL refers to the page names that a web
designer assigns to each page they create. For example, on my site I have
an overview of my CMS web design services and the page file name is
The dashes are "invisible" to search engines, so they view that name as
"cms web design services", thus the page name is optimized to highlight
key words that describe the page content. The ranking value of search
engine friendly URLs is nominal, yet each subtle website design seo
strategy that is used in creating pages of your cms web design will begin to
add up, so they should be used.
Designing for Search Engines
The work performed by search engines indexing websites is done by
crawlers called bots. These are not human beings but supercomputers that
visit websites and access the code used to create the pages. The crawlers
are robotic, so they cannot view aesthetics like a gorgeous website design
or stunning photos. All they use to index your content and determine your
site theme is in the web design programming code.
Certainly your text content is included in the code, yet a well designed site
will also include code aimed at search engines and not viewed by human
visitors. The META code identifies key elements of your site and includes
"description" and "keywords". Other tags and strategies of using keywords
in hyperlinks and placing emphasis on key words using bold text are
additional clues that search engines use. Keywords or phrases used in any
hyperlinks are another search engine optimization web design strategy.
These will be reviewed in greater detail in the full SEO section of the
tutorial. For now it's enough to know that search engines only view code,
so providing clues as described will help search engines crawl your site.